Marketing, brand and digital consultancy based in London
Blog

News, commentary, events and highlights about marketing - or not always about marketing but very close. The opinions expressed in this blog represent my own and not those of my employers. Additionally, my thoughts and opinions do change from time to time…it’s called having an open mind! This means that opinions expressed in older posts may not be the same I hold today.

Why marketing strategy doesnt get implemented - ring for slave
Why marketing strategy doesn’t get implemented
  • by helga
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  • 20/10/2013
Ring for slave Bell at petrol station in the Scottish Highlands (photo by Jan Winkler) A few days ago... Read Blog
Santorini - marketing consultant paints naive landscapes after holiday
Ain’t nothing but trading
  • by helga
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  • 12/10/2013
Back to acrylic painting - my naive depiction of Santorini. While exploring Santorini’s cultural... Read Blog
Companies with more women marketing managers - graph 1
CIM paper about women in marketing
  • by helga
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  • 03/08/2013
The Chartered Institute of Marketing (CIM) published last month a discussion paper entitled 'Women in Marketing',... Read Blog
where our food comes from - food sustainability and marketing
About food, sustainability and the role of marketing
  • by helga
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  • 19/07/2013
My first experience with MOOCs couldn't be going any better. Let me explain. MOOC stands for Massive Open Online... Read Blog
The case for turning products into services - the marketing cube blog
The case for turning products into services and redefining ‘ownership’
  • by helga
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  • 06/07/2013
You may have noticed some interesting shifts in consumer models coming from several brands and different markets. I'll... Read Blog
Marketing Dolly - research vs intuition in marketing
Research vs. intuition in marketing, the uncloned version
  • by helga
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  • 08/06/2013
An article in Marketing Week this week talks about the 'educated intuition' model used by Pernod Ricard, and analyses the... Read Blog
Women in marketing - the marketing bookshelf
What if women ruled the world
  • by helga
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  • 01/06/2013
Here's an interesting topic about which I'd like to throw some ideas around.Last month I read Sheryl Sandberg's book Lean In... Read Blog
Shadow puppets for children - the marketing cube blog
A shadow puppet workshop for children
  • by helga
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  • 06/05/2013
And now for something completely different. With the invaluable help of Shanice at St Luke's Trust, I've found a local... Read Blog
Are you measuring enough? - marketing metrics
Are you measuring enough?
  • by helga
  • 0 comments
  • 01/04/2013
A couple of weeks ago I spent two days in a 'Marketing Metrics' workshop at the Chartered Institute of Marketing (CIM). It... Read Blog
Comfort zone - The Marketing cube blog
When ‘work’ is in your comfort zone
  • by helga
  • 0 comments
  • 31/03/2013
At the beginning of 2013 I've done a little exercise, straight out of a small book published by the School of life (if you'd... Read Blog
About
The Marketing Cube is a marketing, brand and digital consultancy service based in London. Please note that we're not accepting new clients at the moment. However, the blog is still active and available for your perusal!
Latest from our blog
06
Sep
The UK nudge unit’s report 2013-2015: an in-depth analysis

Are you interested in how people actually behave when faced...

01
Sep
Who are you calling a libertarian paternalist?

Recently I've been focusing on social marketing,...

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