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Category: marketing strategy

Marketers don't care about sustainability - target is elsewhere
Things we already knew: UK marketers don’t care about sustainability
  • by helga
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  • 24/04/2014
East of the IPCC report, a much smaller report by the Cranfield University School of Management  unearthed a few... Read Blog
the IPCC report: climate change evidence and impact
We need to talk about sustainability: the IPCC report
  • by helga
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  • 21/04/2014
This is the first of a series of posts. Paraphrasing the film title We need to talk about Kevin, it could start by... Read Blog
Sustainability and marketing for your London business
How can sustainable marketing help your business?
  • by helga
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  • 29/12/2013
I decided to use the festive week to pull together a more structured product combining 'sustainability' and marketing... Read Blog
behavioural marketing - will you sing
When I grow up I want to be a social marketer II
  • by helga
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  • 07/12/2013
I wrote a post with the same title almost one year ago and it still holds so true. I wonder when the time will come to... Read Blog
Why marketing strategy doesnt get implemented - ring for slave
Why marketing strategy doesn’t get implemented
  • by helga
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  • 20/10/2013
Ring for slave Bell at petrol station in the Scottish Highlands (photo by Jan Winkler) A few days ago... Read Blog
Companies with more women marketing managers - graph 1
CIM paper about women in marketing
  • by helga
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  • 03/08/2013
The Chartered Institute of Marketing (CIM) published last month a discussion paper entitled 'Women in Marketing',... Read Blog
where our food comes from - food sustainability and marketing
About food, sustainability and the role of marketing
  • by helga
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  • 19/07/2013
My first experience with MOOCs couldn't be going any better. Let me explain. MOOC stands for Massive Open Online... Read Blog
The case for turning products into services - the marketing cube blog
The case for turning products into services and redefining ‘ownership’
  • by helga
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  • 06/07/2013
You may have noticed some interesting shifts in consumer models coming from several brands and different markets. I'll... Read Blog
Marketing Dolly - research vs intuition in marketing
Research vs. intuition in marketing, the uncloned version
  • by helga
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  • 08/06/2013
An article in Marketing Week this week talks about the 'educated intuition' model used by Pernod Ricard, and analyses the... Read Blog
Are you measuring enough? - marketing metrics
Are you measuring enough?
  • by helga
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  • 01/04/2013
A couple of weeks ago I spent two days in a 'Marketing Metrics' workshop at the Chartered Institute of Marketing (CIM). It... Read Blog
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The Marketing Cube is a marketing, brand and digital consultancy service based in London. Please note that we're not accepting new clients at the moment. However, the blog is still active and available for your perusal!
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