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Category: managing marketing

Why marketing strategy doesnt get implemented - ring for slave
Why marketing strategy doesn’t get implemented
  • by helga
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  • 20/10/2013
Ring for slave Bell at petrol station in the Scottish Highlands (photo by Jan Winkler) A few days ago... Read Blog
Companies with more women marketing managers - graph 1
CIM paper about women in marketing
  • by helga
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  • 03/08/2013
The Chartered Institute of Marketing (CIM) published last month a discussion paper entitled 'Women in Marketing',... Read Blog
Marketing Dolly - research vs intuition in marketing
Research vs. intuition in marketing, the uncloned version
  • by helga
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  • 08/06/2013
An article in Marketing Week this week talks about the 'educated intuition' model used by Pernod Ricard, and analyses the... Read Blog
Women in marketing - the marketing bookshelf
What if women ruled the world
  • by helga
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  • 01/06/2013
Here's an interesting topic about which I'd like to throw some ideas around.Last month I read Sheryl Sandberg's book Lean In... Read Blog
Are you measuring enough? - marketing metrics
Are you measuring enough?
  • by helga
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  • 01/04/2013
A couple of weeks ago I spent two days in a 'Marketing Metrics' workshop at the Chartered Institute of Marketing (CIM). It... Read Blog
Email marketing plan - marketing goodies
Marketing goodies and plans
  • by helga
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  • 10/02/2013
Something I've always liked in my professional life is diversity. No, I don't mean that job in a pet shop when I was at Uni,... Read Blog
Meeting personas - People VS Tasks - teddy bear, owl, tortoise, shark
Meetings and meaningful work
  • by helga
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  • 26/01/2013
Let's start with meetings. Last week I went to a 3h workshop/training about how to chair and organise better meetings (yeah,... Read Blog
Obamarketing or the art of going grassroots
‘Obamarketing’ or the art of going grassroots
  • by helga
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  • 05/11/2012
I keep hearing reports about the outstanding grassroots marketing tactics deployed by Obama and Romney in this presidential... Read Blog
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The Marketing Cube is a marketing, brand and digital consultancy service based in London. Please note that we're not accepting new clients at the moment. However, the blog is still active and available for your perusal!
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