Marketing, brand and digital consultancy based in London
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News, commentary, events and highlights about marketing - or not always about marketing but very close. The opinions expressed in this blog represent my own and not those of my employers. Additionally, my thoughts and opinions do change from time to time…it’s called having an open mind! This means that opinions expressed in older posts may not be the same I hold today.

People watch fireworks with 2017 written in "digital" font
2017: what will be trending in digital marketing
  • by helga
  • 0 comments
  • 08/01/2017
Ladies and gentlemen, as has been my tradition for the last few years, here is a summary of digital marketing trends for the... Read Blog
Viva la pensions revolution
Viva la pensions revolution – the UK pensions and retirement market
  • by helga
  • 0 comments
  • 01/03/2016
I haven't touched much on the pensions and retirement market in this blog, which is in some ways surprising. It turns out... Read Blog
2016 digital marketing trends
Digital marketing trends for 2016
  • by helga
  • 0 comments
  • 11/01/2016
December and January are the new silly season for most news & media publishers. There's a myriad of last year in review... Read Blog
Marketing and maternity leave
Five things I learned on maternity leave
  • by helga
  • 0 comments
  • 28/12/2015
I’m on maternity leave. This means I’m taking a break both from NEST Pensions and from marketing consultancy /... Read Blog
UK Behavioural Insight Team report 2013-2015
The UK nudge unit’s report 2013-2015: an in-depth analysis
  • by helga
  • 0 comments
  • 06/09/2015
Are you interested in how people actually behave when faced with certain choices and marketing communications, as opposed to... Read Blog
libertarian paternalism
Who are you calling a libertarian paternalist?
  • by helga
  • 0 comments
  • 01/09/2015
Recently I've been focusing on social marketing, behavioural economics and the work of ‘nudge units’ around the... Read Blog
marketing_blues_mole2
The marketing blues
  • by helga
  • 1 comment
  • 11/04/2015
I’ve got a bad case of marketing blues. The problem stems not so much from my day-to-day work, but from reading marketing... Read Blog
Key trends for digital marketing in 2015
Final trends for 2015: Social media goes PPC, SEO and email converge into content; plus birth of the ‘silent digital’
  • by helga
  • 2 comments
  • 02/01/2015
In the last two days I completely failed to publish my 4th and 5th instalments on the five key trends for digital marketing... Read Blog
Smart data and programmatic advertising - key trends for 2015
Smart data and programmatic will keep improving marketing efficiency – but they won’t replace human contact
  • by helga
  • 0 comments
  • 30/12/2014
This is the third of my posts with 5 key trends in digital marketing for next year, in a countdown to 2015. Big (or... Read Blog
Mobile marketing becomes the norm
Countdown to 2015: Mobile marketing and multi-screen behaviour become the norm in digital marketing
  • by helga
  • 0 comments
  • 29/12/2014
This is my second post (out of 5) with key trends for digital marketing in 2015, drawn from various sources*. Today's is... Read Blog
About
The Marketing Cube is a marketing, brand and digital consultancy service based in London. Please note that we're not accepting new clients at the moment. However, the blog is still active and available for your perusal!
Latest from our blog
08
Jan
2017: what will be trending in digital marketing

Ladies and gentlemen, as has been my tradition for the last...

01
Mar
Viva la pensions revolution – the UK pensions and retirement market

I haven't touched much on the pensions and retirement...

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